Numbers show that the likelihood of making a sale to an existing customer is as high as 70%, while the probability of selling to a new client could dip as low as 5%. Those existing customers are also ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Effective strategies matter: From building relationships on shared values to empowering customer service teams, offering ...

Many businesses are currently cutting down or even ceasing their operations for a limited time. This can be a frustrating time for entrepreneurs with big plans, but there is some work you can keep ...

In business today, many believe that consumer privacy and business results are mutually exclusive — to excel in one area is to lack in the other. Consumer privacy is seen by many in the technology ...

To improve retention rates, it is important to go beyond initial standard customer service by proactively building strong relationships. Here are five tips to get started. Customer service is defined ...

Businesses are shifting from acquiring new customers to retention of existing customers and focusing on life-time value (LTV). Here’s how a CDP can help. Consumer trends that were already well ...

The ease and speed of electronic communications can make it tempting to rely on — especially when the pace of business is increasingly hectic. But are emails and text messages really helping us ...

Businesses need to go above and beyond to ensure customer satisfaction as their very survival and future growth hinges on whether they are making their clients happy. Happy clients means return ...

Digital sales and marketing channels continue to grow in importance in the 21st century commercial model. Most customer engagement happens in these channels. These channels are attractive because they ...

Opinions expressed by Entrepreneur contributors are their own. For business leaders, the shift from traditional direct advertising and marketing of a brand to understanding who, why, when, where and ...

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