One year ago, Salesforce announced Customer 360, a customer data platform that aims to integrate customer information from all of an organization's siloed data sources. Now, Salesforce is rolling out ...

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer ...

Salesforce builds out its customer data management capabilities and teams up with AWS and Genesys on an open spec for data exchange At last year's Dreamforce, Salesforce launched Customer 360 to map ...