Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly two ...

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Many people mistake brand strategy for a series of fluffy, uninsightful statements about vague values and target demographics. Cue: women aged 18- 34 who shop online. Cute, but incorrect. When done ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...