Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

In recent years, we have witnessed the rise of creative collaborations between brands from various industries resulting in unique and innovative products. This is where two or more brands collaborate ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Here are Insider's 2024 rising stars of brand marketing. They commanded new tech to reach Gen Z and led campaigns that helped their companies soar. They come from established companies like General ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Discover why brand marketing is making a comeback in the SEO space and how it can yield better results for your digital presence. If you’ve been paying attention to the chatter in the SEO space ...

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies. Colin Nagy is a marketing strategist and writes ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

The decades-ago promotion was a match between a valiant boxer and an opponent who was at least a few weight classes heavier. Even if the wildly popular, still coveted Bee Hive Golden Corn Syrup NHL ...