The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern ...

It Starts Outside, created with Uncommon Creative Studio, shifts the 45-year-old footwear brand from summit shots to everyday moments outdoors.

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Designer Shoe Warehouse (DSW) today (Sept. 2) launched ...

Xfinity’s New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and Unlock the Extraordinary The Work Leverages ...

The following is reprinted with permission from strategicplanningMD.When was the last time you gave any thought to the platform your hospital’s brand was anchored to? Was the brand platform a ...

Brand Advocacy Platform, Duel, Raises $16M in Series A Led by Molten Ventures and Bright Pixel Capital, the investment will supercharge Duel’s mission to help retail brands grow through the people who ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. P.F. Chang’s has debuted a new brand platform, “Light ...

For many consumers, shopping for clothes follows a familiar pattern: leaving the house with hope and optimism before facing packed parking lots, messy dressing rooms, crying children and a surfeit a ...

DJ’s Auto Detailing LLC today introduced a refined brand platform that formalizes the company’s promise to deliver professional results with maximum convenience, emphasizing on-site service, vehicle ...

NEW YORK--(BUSINESS WIRE)--Duel, the leading Brand Advocacy platform helping leading retail brands including Lush, ELEMIS, Victoria’s Secret and Abercrombie & Fitch grow through their own fan and ...