A sign on the west side of campus welcomes people to BYU. BYU emphasizes producing students and graduates with a commitment to serve. (BYU Photo) President Worthen announced BYU's new brand message in ...

Press Advantage, a leading press release distribution provider, today addressed a critical challenge facing reputation and account managers across industries: the diminishing impact of ...

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

LONDON, Nov. 20, 2025 /PRNewswire/ -- Proximity, the all-in-one Retail Super-App used by Max Mara, Joseph, Paul Smith, Graff, and Farrow & Ball, has launched Message Maestro, a new Generative ...

Opinions expressed by Entrepreneur contributors are their own. A big mistake too many entrepreneurs make is spending thousands and thousands of dollars on a visual brand identity without proving their ...

In 2025, the line between brand messaging and cultural commentary continued to blur. As the year ends, let’s look back at the top brand moments that defined culture.

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? Some 25% of respondents say a brand sending ...

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

It’s going to be a Lunar New Year like none other: uncertain economic conditions coupled with China’s deluge of Covid cases, casualties, and enormous stress on the public health system. Usually, the ...

Brands face a slippery slope when taking political stances, as evidenced by a recent GWI survey that found 22% of U.S. consumers stopped using or purchasing a product due to a brand’s political ...