Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.

Is having a flexible brand strategy possible? I’ve always known it to be, and experts often agree. However, I’ve wondered: what does it really mean to have a flexible brand strategy, and what would it ...