Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes I don’t believe in ruthless competition. I honestly think that if ...

A great deal of research underpins the effectiveness of sonic branding when it’s done well, and a great many examples of successful sonic branding exist. But for marketers, the process behind the ...