At the top of the list is BookTok. Sales driven by the social media platform jumped 20% last year over 2023, reaching about 60 million units sold. Despite the talk of TikTok possibly being banned ...

Whether or not you're a casual reader or a distinguished bookworm, chances are you've heard of BookTok — TikTok's little corner of the internet where all things literature are discussed. Since 2020, ...

As London Book Fair came to a close, creators considered the impact BookTok has had on their reading and their perception of the publishing industry. Evie (@eviemaddaloni; 3,763 followers ...

In recent years, BookTok has taken the literary world by storm, inspiring readers to explore new genres and discover hidden ...