Businesses compete in various markets. One way to look at it is as in an ocean. In a red ocean there is blood in the water as firms are constantly fighting and competing for market share and customers ...

Creating a new business domain is always a high-risk, high-reward strategy. When a company solves a problem the market hasn't cracked yet, it creates demand on its own terms. However, you don't always ...

MANILA, Philippines — Most companies today are stuck in what’s called a Red Ocean, a marketplace filled with intense competition, where businesses offer similar products and fight over the same ...