Oklahoma State football is at the forefront of a new approach for raising funds when it comes to the ever-evolving NIL era of collegiate sports. The Cowboys will wear QR codes on the back of their ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Software built into the cameras on iPhones and Android phones makes quick work of decoding QR codes. How do you do that on a laptop or desktop computer? I have a friend who calls me occasionally to ...