Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

When animals engage in reward-seeking behaviors such as foraging or hunting, they often expose themselves to potential threats, and they must assess competing signals that may trigger conflicting ...

Alcohol-related cues acquire incentive salience through Pavlovian conditioning and then can markedly affect instrumental behavior of alcohol-dependent patients to promote relapse. However, it is ...

Studies of auditory looming bias have shown that sources increasing in intensity are more salient than sources decreasing in intensity. Researchers have argued that listeners are more sensitive to ...

This is a preview. Log in through your library . Abstract Following the release of envenomated prey, a rattlesnake exhibits a series of poststrike behaviors, involving largely chemosensory cues that ...

Controlling your food intake can be even more difficult than you think. Osaka Metropolitan University scientists show that visual food cues can affect your eating behavior even when you are not aware ...

Every day, our decisions—from simple choices like what to eat to complex ones like career moves—are shaped by underlying psychological processes involving rewards and memory. Understanding how these ...