In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

When humans interact with each other and engage in everyday activities, they typically follow various undefined rules, also known as social norms. These rules include things like greeting ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

An interdisciplinary team of researchers reports on how social norms -- 'patterns of behaviors or values that depend on expectations about what others do and/or think should be done' -- can be ...

Join us at the "Social Norms and Economic Behavior: Gender Norms, Perceptions, and their Impact" event as we delve into the impact of misperceptions on gender norms and behaviors, highlighting ...

Witnesses to anti-social behavior must speak up to support the lone voices of people who confront it to reduce the risk of such behavior becoming tolerated in society, according to new research. Three ...

By: Lukas Hensel, Marc Witte, Stefano Caria, Thiemo Fetzer, Stefano Fiorin, Friedrich M. Goetz, Margarita Gomez, Johannes Haushofer, Andriy Ivchenko, Gordon T. Kraft ...

We are constantly surrounded by temptations that are not in our best interest. That is, they are often neither in the best interest of us individually (e.g., succumbing to a sugar intake that is ...

Psychology is the study of the mind and behavior. Your behavior doesn't happen in a vacuum. You live within a society. Your environment and the people in it affect your psychology. That's when social ...