B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Photo by Yan Krukau from Pexels B2B marketing is shifting quickly, and many teams are struggling to keep pace with how fast buyer expectations are changing. Tactics that felt strong a couple of ...

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

"What gets measured gets managed." Have you ever heard that? It's something that has driven so many content and marketing measurement approaches. The explosive growth of marketing technology has given ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...