Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

There are plenty of articles on making great landing pages. This one focuses on how you can and should make EVERY page of your site an awesome landing page. Web marketers talk a lot about how to build ...

The best copywriters write with two things in mind: their audience and the action they want their audience to take. That means great writers adjust their copy for each marketing channel. While many of ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

A landing page is a specialized webpage designed to convert visitors into leads by capturing their information through a form. Unlike other pages on your website, landing pages have the sole purpose ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...