For the first time in the motorsport event's 100-year history, the Monaco race has appointed Swiss luxury watchmaker TAG Heuer as its title partner.

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a ...

Following TAG Heuer ’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first ...

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections. This year looks set to be no different.

Rumors had been rumbling throughout the summer of 2024. Could Rolex really be relinquishing its grip on Formula 1? If so, ...

Prices range from $4,700 – $4,900 USD, the new Formula 1 Chronographs are all powered by TAG Heuer’s Calibre 16 with 42 hours of continuous running time. The watches are fitted with titanium ...

Such was Tag Heuer’s closeness to Formula 1 that in 1986 it secured the right to use the name on its watch designs; the original TAG Heuer Formula 1 has enjoyed a phenomenal burst of popularity among ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the ...

“Doubling down is a good summary of the whole year,” new TAG Heuer CEO, Antoine Pin, tells me as ahead of LVMH Watch Week we discuss TAG Heuer’s first new releases since the big news dropped ...

Rumours had been rumbling throughout the summer of 2024. Could Rolex really be relinquishing its grip on Formula 1? If so, ...

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In 2024, a few racing-related watches sparked suspicions of what was to ...

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.