Snapchat’s augmented reality ambitions: a costly bet that continues to hurt shareholders
Snap Inc. recently launched its fifth generation of augmented reality (AR) spectacles, just days before rival Meta Platforms’ Connect event, where Meta will showcase its latest hardware. Along with the new AR glasses,
Snap advances bet on augmented reality with new version of Spectacles glasses
Snap announced an upgraded version of its Spectacles augmented-reality glasses on Tuesday, doubling down on its bet that wearable devices to enhance the view of the real world will be one of the next frontiers in tech.
Snap Unveils New Spectacles in Fresh Augmented Reality Push
Snap Inc. Chief Executive Officer Evan Spiegel unveiled a new version of the company’s Spectacles smart glasses, revitalizing an effort to build an advanced augmented reality product that may one day replace or rival the smartphone.
Snap unveils $1,200 high-tech glasses that will let you alter reality in bid to win tech race
Snap partnered with chipmaker Qualcomm and OpenAI’s ChatGPT to create the AR Spectacles, which allow users to place digital images and filters onto the real world through the lenses.
Snap’s fifth-generation Spectacles bring your hands into into augmented reality
Snap’s latest augmented reality glasses have a completely new — but still very oversized — design, larger field of view and all-new software that supports full hand tracking abilities.
Here’s what I made of Snap’s new augmented-reality Spectacles
These new AR glasses are amazing. And extremely goofy. Before I get to Snap’s new Spectacles, a confession: I have a long history of putting goofy new things on my face and liking it. Back in 2011, I tried on Sony’s head-mounted 3D glasses and,
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New Snapchat AR spectacles are here, but not for you
Snap has offered smart glasses for a while now, letting you record video for Snapchat. The company previously launched ...
Snapchat Marketing: An In-Depth Guide For Businesses
Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this ...
Snap's new AI feature lets you create Snapchat Lenses by simply describing them
Snap, Snapchat's parent company, is expanding its suite of AI tools for creators. At this year's Snap Partner Summit in Santa ...
A computer on your face? Snap and others still trying to make AR glasses a reality
Bailenson and other Stanford researchers tested out the Meta Quest 3, a “mixed reality” headset that lets people blend ...
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Snapchat pushes 'safer' platform image, but not everyone agrees
A University of Amsterdam study, cited by Spiegel, found that while time spent on TikTok, Instagram and YouTube negatively ...
Snapchat Plans Major Revamp of App In Bid to Rival TikTok
The tech giant also announced a slew of AI features, and a new version of its augmented reality Spectacles at a partner event Tuesday.
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Snapchat debuts new simplified app design with three tabs instead of five
Snapchat is redesigning its app again — several years ... It also unveiled the fifth generation of its Spectacles ...