AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Follow us: Most carmakers are trying to use AR ...

Way back in October 2020, GM Authority reported about the possibility of the Cadillac Lyriq featuring an augmented reality head-up display. Now, the second generation of the Envisics-developed ...

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 ...

(Our Auto Expert) – BMW M unveils a groundbreaking driving experience that pushes the boundaries of innovation – BMW M Mixed Reality. Going beyond traditional virtual reality, BMW M – formerly BMW ...

Augmented reality is gradually making its way into the automotive space. Navigation solutions, for example, are getting AR-powered features to provide drivers with additional capabilities, including ...

Taiwan-based First International Computer (FIC) announced it is teaming up with Finland-based supplier of augmented reality (AR) software Basemark to develop automotive mixed reality (MR) solutions.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (Our Auto Expert) – BMW M unveils a ...