Though new names may be required to accomplish these objectives, more often nomenclature brand architecture involves knowing when and how to eliminate sub-brand names that complicate rather than ...

UVA School of Architecture officials are honoring former dean and longtime faculty member Karen Van Lengen by placing her ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...