Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Ever since the iPhone 11 was introduced in 2019, Apple has used the "Pro" and "Pro Max" labels for the iPhone's higher-tiered variants. The naming system is also used for some of Apple's other ...

The so-called "iPhone 17 Air" model could break an 11-year record held by the iPhone 6. According to Apple supply chain ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...