Apple's Product Strategy Is Changing

Apple, AI and Marketing Strategy

Apple's leadership shift marks a 'major reset' in AI strategy

The leadership change signals a shift to come. Apple is expected to finalize a new partnership with Google, using the search giant's Gemini AI model to power an overhauled Siri assistant. Apple, it appears, is already picking from the winners, content to be in the customer's seat rather than a provider's.

The Next Hint · 1d

Apple Marketing Strategy: From Garage Dreams To Global Dominance

eWeek · 2d

Leadership Shake-Up Signals New Phase in Apple’s AI Strategy

AOL

Apple Gears Up For A Pivotal Year With Major Product Releases And Challenges

As 2026 approaches, tech behemoth Apple Inc. (NASDAQ:AAPL) is gearing up for a critical year filled with significant product launches and potential executive changes, all while grappling with ...

MacTech

Apple’s product strategy is a primary driver of the shift from LTPO to LTPS displays

Shipments of LTPO (Low-Temperature Polycrystalline Oxide) flexible AMOLEDs are expected to surpass those of LTPS (Low-Temperature Polycrystalline Silicon) flexible AMOLEDs in the second half of 2025, ...

Việt Báo

Apple is ready for an unprecedented change to its flagship iPhone.

Apple is making the biggest change in iPhone history with plans to launch three completely new models in three consecutive years. The 'bitten apple' is also changing its release strategy to compete ...

11d

Has Apple Killed Off The Mac Pro?

Apple’s Mac Pro faces an uncertain future as the Mac Studio and Apple silicon redefine professional computing. Discover ...

2don MSN

Who is Amar Subramanya, the Indian-origin techie appointed as Apple’s new AI vice president, and why he’s trending

Apple appoints Amar Subramanya as its new VP of AI, succeeding John Giannandrea who will transition to an advisor role.

BGR

Apple's iPhone Roadmap Shows A Shift Toward Samsung's Strategy, And It's Not A Good Look

Over the past few weeks, we've seen reports about Apple's leaked iPhone roadmap. If it's accurate, the company's iPhone lineup is set to look very different after years of sticking to two regular ...

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