An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

Proper anchoring procedures are a very important aspect of boating. You never know when an emergency situation or bad weather might require you to anchor. Many boaters anchor often when fishing or ...

An important weapon in a negotiator’s arsenal, the anchoring behavioral bias involves people’s inclination to fixate on the first number they are exposed to and use that number as the starting point, ...

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful marketers employ psychology in getting a sale. Sure, we humans love to think of ourselves as highly ...