As a CEO, time is your most valuable resource, and the effectiveness of your LinkedIn presence depends on how well you use it. While building a strong personal brand and engaging with your audience is ...

A few years ago, LinkedIn users mostly relied on text posts, accompanied by the occasional photo, to network with other working professionals. However, since vertical video exploded in popularity with ...

LinkedIn has launched its ‘Year in Review’ 2025, offering users a personalised recap of career milestones, network growth, ...

LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts. These updates expand on the creator analytics introduced earlier in the year, ...

New tools added to LinkedIn's Creator Mode gives you more analytics data with greater insight into audience engagement, and access to new profile features. LinkedIn announced the addition of new tools ...

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is a ...

Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. In today’s tech-dominated environment, this makes a lot of ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...