American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

American Girl's redesigned historical dolls spark fierce backlash from longtime fans who say the modern makeover "ruins the ...

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Some may find it surprising, but for those creating the content, it makes perfect sense: “We’ve been radicalized since the ...

To mark its milestone anniversary, American Girl is debuting its first-ever adult novel alongside a new line of collector ...

The American Girl doll line is adding another iconic animated Disney character to its lineup Tuesday — with more on the way — ...

Remember the '80s Cabbage Patch Kids craze? And the '90s when car dashboards spilled over with Beanie Babies? Some people never let a kid touch those novelties and cast an eye to the future, hoping ...

American Girl wants to recapture the generation who first loved the iconic brand through the release of a new book later this ...

American Girl's "BeForever" dolls represent different historical periods. Companion books don't sugarcoat history. At American Girl Place in New York, you can have afternoon tea with your doll. The ...

Remember the '80s Cabbage Patch Kids craze? And the '90s when car dashboards spilled over with Beanie Babies? Some people never let a kid touch those novelties and cast an eye to the future, hoping ...