SURE, EVERYBODY KNOWS that Black Friday and Cyber Monday are the days when you're most likely to find the best deals of the year, but there is one criminally underrated section on Amazon where you can already grab great steals weeks ahead of the huge shopping event.

When it comes to Black Friday, Amazon is taking center stage. The retail giant just announced its official Black Friday sale will begin on November 21 and run through December 2. From Dyson and Levi's to Hot Wheels and Ninja, you can expect tons of massive markdowns on your favorite name brands.

After all, a 4-pack of Apple AirTags is currently $70 (the best price we've ever seen) and unlikely to dip lower. We also spotted a sought-after iRobot Roomba for $140 (a record low), along with deep discounts on a Dyson heater and fan, Apple iPad — oh, and don't forget the kiddos. Scoop up a Lego Disney Advent Calendar for its best price to date.