Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Amazon is temporarily changing the design on its packages in order to persuade customers to reuse them before tossing them out. Until Oct. 31, the shopping behemoth will be sending out eco-friendly ...

Shopping for furniture online just got a whole lot easier: Amazon is launching an augmented reality tool that lets you see how furniture and home decor items will look in your home. The best part?

Further extending AR capabilities, Amazon partnered with Hexa, the 3D visualization company, on Tuesday to let sellers create 3D images, immersive 360 visualizations, virtual try-ons and augmented ...

Amazon.com Inc. is considering equipping its contract delivery drivers with augmented reality glasses that would help them find the right spot to drop a package. The world’s largest online retailer on ...

There is a lesson in GAME's recent experience that all marketers and retailers would do well to learn. In fact, going into administration in 2012 was probably all the proof GAME needed that you cannot ...

Unlike virtual reality, which transports wearers of VR headsets into other worlds, augmented reality brings digital ideas into the physical realm. Interior designers use the technology to visualize ...