Alo Yoga创意与营销部执行副总裁Summer Nacewicz表示：“我们非常荣幸能携手Jin推出自我关爱主题的广告大片。Jin所展现出的真实性自我，与品牌受众群体之间有着深深的共鸣。此次大片旨在赞美自我关爱的意识，因为这正是身心健康的重要基础 ...

Alo Yoga强调瑜伽和冥想，结合咖啡餐饮与品牌零售；Gymshark健身房与其的品牌发家模式相同，也依靠社交媒体博主打卡迅速走红，官方账号的社媒也保持颜值高的肌肉男女、黑色调的tonality，风格化运营。

近年来，ZARA、优衣库和HM这几大服装品牌在国内市场的影响力逐渐下降，曾经的“快时尚”新宠如今面临挑战。这些品牌曾凭借其时尚、实惠的定位迅速走红，但随着市场竞争加剧和新兴品牌的崛起，它们的市场表现却大打折扣。

Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...

Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...

Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

Alo Yoga is currently offering online deals on its viral leggings, but inventory will go quickly. Some notable deals Alo Yoga is offering this week include a discount on the classic 7/8 High-Waist ...

Alo’s Recovery Mode Sneaker was made to be just as comfortable and supportive as it is stylish. It’s perfect for all-day use, and features an ultra-cushioned comfort collar and a high-rebound ...

I should love myself.” “Jin’s authenticity resonates deeply with our community,” Alo Yoga’s EVP of Creative and Marketing Summer Nacewicz said in a statement. “This campaign is a ...