Alberta, hopes to encourage tourists to “remember to breathe” as part of their new tourism brand for Alberta. Bruce Okabe, CEO of Travel Alberta, said, “This message will differentiate Alberta from ...

The Last of Us, HBO’s latest hit series, was filmed entirely in Alberta, so Travel Alberta is compiling all the locations seen in the show in one handy guide for tourists looking to explore the ...

Indigenous tourism in Alberta sees major growth in jobs and GDP, with strong visitor demand and rising revenues reported for ...

Alberta’s tourism industry is capitalizing on the chaos around global trade and immigration emanating from the White House by luring tourists who are shying away from the U.S. “Europeans want to come ...

Jasper National Park and the town of Jasper are currently under an evacuation order due to wildfires. While we were looking forward to welcoming you to town, unfortunately, we cannot do so now, is the ...

Dinosaur stories are often written for children, with a cast of neon cartoon characters or animatronic models. But for adults ...

CALGARY, Alberta, July 15 (Reuters) - Environmentalists are taking aim at Alberta's C$5.6 billion ($5.4 billion) tourism industry in the latest battle over the impact of developing the Canadian ...

The GoMedia Summit 2025 is happening in Jasper with Destination Canada hosting travel journalists from around the world to showcase Canada's travel gems with the goal of attracting more visitors to ...

WestJet today, announced an agreement with Indigenous Tourism Alberta (ITA) to bolster support for Indigenous travel and tourism businesses and create meaningful employment opportunities for ...