That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it doesn’t replace people—it enhances them, enabling them to learn and ...

Axonal.AI distinguishes itself from the current wave of generative AI chatbots by positioning itself as an enterprise-native ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients. The new AI ...

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Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...