Trends stop being trends the moment they’ve stuck around long enough to become staples. In Korean beauty, certain elements ...

Brat summer may be over, but the party aesthetic is still going strong. Enter: the "disco lips" makeup trend that's about to ...

These best-selling Korean beauty products can help you achieve the dewy, luminescent glow that K-beauty is known for.

When I was a teenager growing up in Korea, beauty trends seemed to be all about Korean lip tints. The goal was never to make the lips look bigger; instead, Korean women focused the color of their ...

We’ve compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect ...

Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity.

Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips. Ly tells me ... quiet luxury and the clean girl aesthetic for far too long.