KPS3, a full-service marketing and communications firm, has added Huong Forrest, account manager; Sayf Khidir, designer; ...

Managing the relationship with clients is one of the most important tasks for an advertising agency. The average client-agency relationship in 2013 lasted just three years, compared with seven years ...

Learn more about what an account manager does, along with their average salary, and the skills they need in this position to ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

From the time you book an airline flight until that plane lands, your pecking order in the airline's customer hierarchy determines your travel experience. To the airlines, all customers are not ...

Best Marketing Agency Pte Ltd ("BMA"), a Singapore-based digital marketing agency that has generated over $33 million in tracked revenue for its clients since 2019, today announced a complete ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

It feels like time to dip your company’s proverbial toe in the account-based marketing waters. But how do you get started? What does a reasonable, actionable and measurable plan look like? First, what ...