Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also test your Yahoo landing pages, your banner landing pages, and different elements throughout your web site ...

AdWords advertisers are rejoicing over the release of a new tool released by Google yesterday named Google Website Optimizer. The tool allows you to test different landing pages against each other and ...

Google Website Optimizer, a tool that allows you to easily test different page layouts, is now available to anyone with an AdWords account. Previously, it had been out in limited beta since last ...

The service lets users post varying iterations of a given Web page and track which versions are the most successful One Seattle company using a new site optimization service from Google, introduced in ...

WebmasterWorld members have experimented with the Google AdWords Campaign Optimizer tool and have offered some feedback regarding the tool. Some users are finding that the tool does not perform, ...

Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns. Google AdWords has been integrated with Google Surveys 360, and ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google made its Website Optimizer tool free for anyone who wants to run conversion, design and multivariate tests on their landing pages, and some in the search community have voiced concerns about ...

Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite? CNET contributor Don Reisinger is a technology ...

Google AdWords has launched website call conversions, a tool it calls a “powerful way to identify and measure calls from a website that occur after an ad click.” In a blog post, Google says a unique ...