Starting early next year, Google will start paying publishers per impression instead of by how many times someone clicks an ad. That means publishers will get paid every time an ad is displayed.

Google AdSense has announced two significant changes to its operations that will directly impact publishers. These modifications include an update to AdSense’s revenue-share structure and a shift in ...

Google AdSense will roll out two changes for publishers. The changes are scheduled to take effect early next year. The company says it will pay publishers per impression, and split the AdSense revenue ...