The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Only days after Atlas launched a new video-ad platform, ad technology rival DoubleClick today answered with its own video ad system. The company's Dart Motif for In-Stream is aimed at Web publishers, ...

The Register reports that Google’s DoubleClick ad network this week distributed malicious banner ads via the eWeek homepage. eWeek quickly cleaned the ads off its site, and Google says it has ...

DoubleClick's announcement of a plan to launch an online ad auction exchange looks like a move to buff its valuation prior to the hotly contested race between Google and Microsoft's MSN, which are ...

DoubleClick Inc., an online ad services provider that is reportedly in acquisition talks with Microsoft Corp. and Google Inc., has begun a limited test in the U.S. of an ad exchange marketplace that ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time ...

(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

DoubleClick Inc. is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google Inc.’s attempt to buy it will pass muster with regulators.

NEW YORK, April 20 (Reuters) - DoubleClick Inc., the Web advertising supplier being acquired by search engine Google Inc. , on Friday denied that the data it collects would be used by Google to keep ...

NEW YORK (Reuters) - Google Inc.'s $3.1 billion purchase of DoubleClick Inc. will create a new powerhouse in digital advertising that could spur a wave of takeovers in the online marketing sector. The ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!