For both digital media planners and digital publishers, the custom ad unit presents a classic conundrum. The distinctiveness that creates desirability also raises what can be thorny pricing questions.

We’re being sent more emails with ad units. Is this a smart move, or does it tarnish the relationship between the marketer and the list? I recently asked Brett Pinegar, COO of LiveIntent, an email ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » Non-Standard Ad Units Chat with SearchBot In the Preparing Your Site section we told you to stick with IAB standard ads.

But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the ...

Microsoft hosted its Elevate partner event earlier this week, when the advertising industry was still recovering from Apple’s roundabout announcement confirming the start of ATT enforcement. But there ...

Do skin-based digital ads units perform better than Interactive Advertising Bureau (IAB) standard digital ad units? A study conducted by Moat with Sublime Skinz, a skin-based digital ad company, ...

Google officially began rolling out an ad unit Wednesday called "Auto" ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The "Auto" ...

Facebook is launching two new ad units designed to help movie studios promote their latest releases. The first unit is called a movie reminder ad, and it does exactly that — because studios usually ...

Last December, Google told us they are retiring the Google AdSense link units, one of the early popular ad formats within Google AdSense. Google just announced the company has "now reached the final ...

Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally engaged with ads as they are with ...

FuboTV, the sports-first live TV streaming platform, has announced during the IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Fubo says ...

Google announced that the link unit ad type is being retired. I think the link unit were first introduced in 2007, AdSense itself was launched in 2003. Link ads display a list of topics that are ...