Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z.

Abercrombie & Fitch is launching its first women's-only store at Austin's Domain Northside, offering the latest in women's fashion and accessories.

Abercrombie & Fitch is the latest trending brand to join Domain Northside's hot streak offerings like Skims, Brandy Melville and Reformation.

Abercrombie has recaptured the millennials who grew up wearing the brand. And they're helping boost the brand's stock.

Abercrombie & Fitch is the latest trending brand to join Domain Northside's hot streak offerings like Skims, Brandy Melville and Reformation.