In the 2000s, a whiff of Abercrombie & Fitch’s Fierce lurked around every corner of the mall. Its muscular scent is nothing compared to the nostalgia it evokes now.

But it was also the year of the Sloane Pant. The popular tailored trouser helped send the shares of Abercrombie & Fitch, a 132-year-old clothing firm, up by 274% (see chart).

It still sells its famous “Fierce” cologne, but no longer pumps it through the air ducts. On August 28th the company lifted its forecast for revenue growth for the year to 13%.