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The Abercrombie & Fitch logo has lost the power it once wielded. SAN FRANCISCO, CA - FEBRUARY 22: A woman stand near an Abercrombie and Fitch store on February 22, 2013 in San Francisco, California.
In 2014, Abercrombie's former CEO, Mike Jeffries, initiated a move to ditch the brand's signature logo from clothing. Despite this, the store still has a section online dedicated to logos.
Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.
Abercrombie has even stripped its once-prized Abercrombie logo off more products as teens are now seeking more individuality in their clothing. But the efforts haven't born fruit.
The Abercrombie & Fitch logo has lost the power it once wielded. The company is trying to stock trendier clothing — and it turns out that means stripping off the once-prized Abercrombie logo.
Abercrombie has even stripped its once-prized Abercrombie logo off more products as teens are now seeking more individuality in their clothing. But the efforts haven't born fruit.
The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop elsewhere.
Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.
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