5G smartphones are a thing now, and networks are slowly rolling out to match that. AT&T, though, has been blatantly misleading customers for a while with its “5G Evolution” branding. Now, a decision ...

AT&T agrees to stop telling customers it’s offering 5G Evolution, a type of connection rival telecoms all call 4G. Photo: Cult of Mac/@Siddavarapu AT&T will stop using the term 5G Evolution to ...

Other carriers, consumer watchdogs, and obsessive technology journalists have been pointing out how misleading 5GE branding can be, and now the National Advertising Review Board (NARB) agrees. AT&T ...

AT&T and Sprint have settled a disagreement over the controversial 5G “E” rebranding of AT&T’s LTE network. “We have amicably settled this matter,” a spokesperson for AT&T said. The settlement was ...

AT&T has insisted on labeling its upgraded LTE network as “5G Evolution” despite criticism (including from Engadget parent company Verizon), but it’s changing its tune now that it’s facing greater ...

So AT&T must have known it was going to get pounded when, just before Christmas, it began advertising a new “5GE” service that sounds like it was giving millions of its customers the first crack at ...

Following a challenge from T-Mobile, the National Advertising Review Board today announced that it has recommended that AT&T discontinue its "5G Evolution" or "5GE" marketing claims, noting that they ...

The carrier reportedly says a National Advertising Review Board order only applies to its ads, not to the service icon that shows up on your phone. Sean knows far too much about Marvel, DC and Star ...

Sprint has filed suit against AT&T for using a “5GE” appellation to describe its new phone offering that is actually just souped-up 4G technology. It has asked a federal court to enjoin AT&T from ...

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