The YouTube video opens on a smiling young woman facing the camera. She makes soft fluttering noises with her fingers, moving them from side to side as she slowly and delicately whispers into a highly ...

On April 5, a YouTuber known as Gibi ASMR uploaded a surreal track-by-track tribute to Billie Eilish’s debut album, When We All Fall Asleep, Where Do We Go? It’s not your typical YouTube pop tribute.

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

Anyone who struggles with chronic anxiety or stress will know there are few things you won't try to get a sense of relief during the day. But one thing you may not have heard of yet are reverse ASMR ...

You may know “ASMR” as the niche genre of YouTube video which people watch on tablets and laptops to help them relax, perhaps before bed or in the lull of a Sunday afternoon. These videos typically ...