A+E Networks is launching The Bridge, a full-service creative-led ad agency with Lance Still, SVP Branded Content, set as Managing Director. Still will take on The Bridge responsibilities in addition ...
A+E Networks may become the first major TV network group to offer business outcome-based guarantees as its primary assurance for some TV advertising deals in the upcoming upfront. A+E says initial ...
Making good on its efforts to guarantee specific business outcomes on its advertisers’ media investments, A+E Networks says it has made five TV upfront deals with marketers resulting in “significant ...
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