Kanye West's first encounter with crypto dates back to 2014, when a parody coin called Coinye West attempted to profit from ...

Forbes contributors publish independent expert analyses and insights. I write about how bitcoin, crypto and blockchain can ...

Kanye West has launched a crypto meme coin called $YZY on Solana. His 'Yeezy Money' announcement comes just months after he expressed his disdain for such celebrity crypto tokens.

Ye reveals Yeezy Money Solana cryptocurrency, sparking skepticism despite website listing YZY as payment option.

YZY token hit $410 million before crashing to $140 million. Crypto community is questioning if this was a hack, deepfake, or real Kanye. Onchain data shows top four wallets control about 80% of the ...

A publicist, who previously worked in Kanye West, aka Ye’s, company, Yeezy, is now seeking approx $100K as attorney fees.

U.S hip-hop artist Kanye West has launched his own Solana cryptocurrency named Yeezy Money (YZY). On Wednesday, West took to ...

Yeezy Slides are now just $20. Find out the best deals, where to buy them, and how to snag this limited-time offer before ...

Controversial fashionista and music producer Ye, formerly known as Kanye West, has restored his Yeezy brand website, ...

Seven months after Adidas cut ties with Ye, the break-up continues “hurting” the brand, the CEO said as boxes of once-popular Yeezy shoes are still piling up in warehouses.

The most recent Yeezy drops generated a profit of 150 million euros ($158.5 million), a spokesperson said. Adidas will be making further donations to charity from the proceeds, he said, without ...