After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Jordan described the new baggage policy as part of a broader transformation designed to meet evolving traveler expectations and improve Southwest's profitability. It is expected to net the airline $4 billion in profit.

The budget airline’s controversial policy changes are more of a hit with employees than consumers—but they’re still projected to drive sales.