The Kansas City Chiefs have become the NFL's new dynasty, and also their most widely-reviled team. They're 15-2 this season, but anyone who watched them would tell you they didn't feel like one of the NFL's best teams.

The NFL needs no help reaching maximum market penetration, particularly as, next week, we enter an uncertain and potentially terrifying new world in which one suspects a large swath of the populace is going to be particularly eager to dive face-first into whatever available distraction is within reach.