An Apple veteran is to work directly under Apple's AI boss Giannandrea and optimize the software behind Siri and Apple Intelligence. The need is great.

Apple is making an executive change to try and improve its AI efforts and Siri. Kim Vorrath, who recently helped get the Vision Pro software out the door and has been at Apple for 36 years, has been brought over to Apple’s artificial intelligence and machine learning division and will serve as a “top deputy” to AI boss John Giannandrea,

Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

The move helps bolster a team that’s racing to make Apple a leader in AI — an area where it’s fallen behind technology peers.

Vorrath joins Apple's AI division as the company works to catch up with competitors like OpenAI, Amazon, and Google

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.

Apple Intelligence has arrived, but Siri and Apple’s AI suite of features are nowhere near the level of rivals