Faraday Future introduced its futuristic luxury EV, the FF 91. Seven years later, following repeated delays, bankruptcy, lawsuits and other controversies, the company has sold “15 or 16” FF 91s. Now the company is detailing its latest strategy shift,

After an awfully rough start to its mission to dominate the luxury EV game in the US over the last few years, Los Angeles-based startup Faraday Future (FF) is launching a whole new strategy.

The Gardena-based EV maker in September unveiled a new brand, Faraday X, with plans to introduce two cheaper EV lines.