(AP Photo/Thibault Camus, File) Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] LONDON (AP) — Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free ...

This means ads will be targeted at users based only on what they see during their current session on Facebook or Instagram going back no more than two hours, plus minimal personal information such as age, location, gender as well as how they engage with ads.

Users of Facebook and Instagram in Europe who access the social media sites for free will soon have the option for less personalized advertising, parent company Meta announced. For about a year, European users of the social media platforms have been able to pay for an ad-free subscription option.