'F1' is Apple's first box office hit. Its director shared an idea for a crossover sequel featuring Tom Cruise. "F1" is Apple's biggest box office hit since it started producing original films. The director, Joseph Kosinski, said the film would only have a sequel if audiences liked the first movie.

“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.