In Mexico, that day is known as Día de Los Reyes and is celebrated on January 6th. Just like Three Kings' Day, Día de Los Reyes is meant to honor the Three Wise Men or Magi who came to bring baby Jesus gifts after his birth.

Three Kings Day (Día de Los Reyes), or the Feast of Epiphany in the Catholic tradition, is a holiday that commemorates the day the three wise men — Melchior, Caspar and Balthazar — arrived with gifts for baby Jesus. Three Kings Day, or Epiphany, is celebrated by Roman Catholics on Jan. 6, as the culmination of the 12 days of Christmas.

Three Kings Day or Día De Reyes is a Christian Catholic feast Day often associated with a special kind of bread called 'Rosca'

Covered in dried fruits, candy stripes and sugared crust, the aromatic taste of rosca de reyes comes around only once a year. Here are 10 Los Angeles bakeries making it.

In Latin America and Hispanic communities in the United States, Día de Los Reyes has become a festive occasion filled with gift-giving, feasts and gatherings.

Early Sunday morning, when Arturo Ibarra turned on his bakery’s oven, he made the sign of the cross to bless it. He did it again when he readied the first dough of the day for hundreds of orders of the traditional Rosca de Reyes or Three Kings Bread.