The professional network has overtaken Facebook in adoption by brands, reflecting a shift in where companies show up and how, writes ARTHUR GOLDSTUCK.

So when any LinkedIn user from a target company engages with your ad, LinkedIn will track that engagement, providing more insight into the full path to purchase, and how many direct engagements ...

Teens can use LinkedIn now to stand out for colleges, internships, and jobs. Here are 5 steps to build your presence and ...

Boost LinkedIn engagement by leading with value—share insights, industry trends and authentic experiences. Ask thoughtful questions to spark discussion, engage with comments and respond genuinely.

Social media is now essential for ABM, enabling precise targeting, real-time engagement, measurable results, and accelerated ...

You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans ...

LinkedIn has launched a new set of Member Post Analytics APIs, which will enable third party social media management platforms to integrate more LinkedIn post performance data, in order to make it ...

LinkedIn has become a cornerstone for B2B marketing and company branding, audience engagement, and business growth. However, although most companies focus on posting on weekdays, often-overlooked ...

When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to.

LinkedIn can feel really intimidating because there is a lot of content, some really loud voices, engagement pods, AI running around in the comments and our DMs, and plenty of bluster. Yet ...